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Date added: 04/21/2017 New! Familiar Bite 2017 Fresh Cuts

Our 2017 Familiar Bite Premium "Fresh Cut" Herring Strips are starting to be made available now. 

Date added: 03/07/2017 New! Familiar Bite Bait Rigs

Our 2017 Bait Rigs come with VMC Spark Point treble, GAMMA 100% Fluorocarbon, 50LB line, 60" leader and sold 3 per pack.

Date added: 04/26/2016 New! Pookie Hoochie Squids

We will soon be adding 12 colors of our Pookie Hoochie 4-1/2" Squids. 

Date added: 03/30/2016 New! Familiar Bite Sushi Fly color

We added another Sushi Fly color "Déjà vu"...it's a blend of blue mirage.

Date added: 03/30/2016 New! Familiar Bite LED Flashlight Key Chain

A great way to charge up your "glow lures". 

Date added: 03/30/2016 New! Familiar Bite Sushi Fly color

We added another Sushi Fly color "Déjà Glow"...it's a blend of blue mirage and glow.

Date added: 03/02/2016 New! PayPal at Checkout
Date added: 08/15/2014 New! Familiar Bite Whip Flash 13" Flasher

We are building inventory and releasing a limited supply of our Familiar Bite Whip Flash 13" Flasher. 

Date added: 04/27/2014 New! Familiar Bite Herring Spit

We now have a ~ designed for our Familiar Bite Herring Strips ~ scent enhancer/ rejuvenater.

Date added: 04/11/2014 New! Familiar Bite Vacuum Packing

We will now be offering all our Familiar Bite Baits in vacuum pack pouches.